While adhering to a vegan diet is (fairly) easy, ensuring that the contents of your makeup are vegan has historically been a bit more difficult. In fact, filtering your makeup search by “suitable for vegans” would once have yielded mere scraps, which is why we’re so pleased to report that the tide is changing with vegan, cruelty-free and eco-friendly makeup.
Vegan lip balms and lipsticks abound, and foundation, eye shadow, blush and mascara formulas are following suit. Kat Von D overhauled her entire eponymous makeup line to ensure that every product is 100% vegan, and even iconic beauty brands with global reach are dipping a toe in. With the hunt for vegan makeup ramping up—the past decade has seen a 350% rise in the number of people opting for a vegan lifestyle in the UK—we thought it high time we pulled together everything you need to know.
What does "vegan makeup" really mean?
A good question, since there are actually a fair few misconceptions surrounding what exactly makes a product suitable for vegans. Some confuse it with simply being cruelty-free, which of course it does need to be—animal testing is a huge no—but more than that, vegan makeup needs to contain absolutely no animal-derived ingredients or byproducts. That includes popular natural moisturising agents such as beeswax, honey and lanolin, plus the colour pigment carmine, which is derived from the cochineal beetle.
Another misconception is that vegan products are free from all synthetic chemicals and are therefore immediately better for your skin. This isn’t necessarily true: Although lots of vegan and cruelty-free brands, like CDBeauty Cosmetics do tend to put an emphasis on using gentle, plant-based formulations that are kinder to the skin, and eco-friendly, many still include synthetic pigments, preservatives and formula “fillers” (used to create texture and consistency) while skipping the animal derivatives. It’s vital to check the ingredient label (we’ve got a vegan label guide on every product page) to make sure you’re getting what you’re really after.
Is vegan makeup any good?
While it’s fair to say that vegan makeup has earned a less-than-spiffy reputation over the years—for many, the phrase still conjures washed-out pigments and watery formulations—things have changed dramatically. Thanks to leaps in cosmetic science, research and technology, vegan (and organic) products can now more than compete with their less compassionate counterparts. Just ask celebrity makeup artist Christopher Drummond (who has worked on JLO, Halle Berry, Jane Fonda, Glenn Close and Brooke Shields) who uses a kit packed with nothing but high-performing natural, organic, cruelty-free and vegan products on his A-list clients. He believes in the cause so much, he decided to launch is eco-friendly, non-toxic makeup line eight years ago. He is now relaunching it with better formulations and more attention to safe ingredients.
“A few years ago, I would’ve agreed that there was a sacrifice in performance when choosing vegan makeup,” he says. “But technology and formulations have improved beyond recognition. Brands like Cover FX, Lime Crime, Arbonne and Inika all blur the lines between what’s considered mainstream and alternative, thanks to punchy trend-led pigments, seamless coverage and impressive staying power.
How to be sure a product is vegan
Ingredients lists are crucial here, and it’s important to know what you’re looking for. We likely don’t need to remind you of the many marketing loopholes, ploys and downright fibs that still proliferate the beauty aisles. Brands such as Axiology, Love + Sage, Pacifica, E.l.f. and Beauty Without Cruelty ensure that every product they produce is 100% vegan, while natural, organic and cruelty-free beauty brands including Green People, Tarte, RMS, The Body Shop and BareMinerals all offer a selection of vegan products too. Just make sure it says the product is not only Vegan but also “cruelty free”. Yes, a product can be Vegan, but still test on animals!
Several mainstream brands are also dipping their toes into the vegan sector—Urban Decay, Eyeko, Too Faced, Barry M and Anastasia Beverly Hills all offer a handful of vegan products (most of which still contain synthetic, possibly toxic chemicals), although some vegans still feel conflicted about buying from companies that aren’t fully committed to a total boycott of animal-derived ingredients. For a complete list of beauty ingredients that aren’t suitable for vegans (brace yourself; it’s an eye-opener), see PETA.org, but in the meantime, we’ve rounded up some of the biggies right here.
You can also go to the Leaping Bunny website for more information on cruelty free cosmetics, like CDBeauty Cosmetics by Christopher Drummond.
Ingredients not suitable for vegans:
Beeswax—also labelled as cera alba or cera flava.
Carmine—also labelled as carminic acid, cochineal, cochineal extract, crimson lake, natural red 4 or CI 75470.
Lanolin—also labelled as aliphatic alcohols, cholesterin, isopropyl lanolate, laneth, lanogene, lanolin alcohols, lanosterols, sterols, or triterpene alcohols.
Glycerin—also labelled as glycerides, glyceryls, glycreth-26, or polyglycerol.
Shark liver oil—also labelled as squalane or squalene.
Honey—also labelled as Apis mellifera.
Fish scales—also labelled as guanine, CI 75170, C.I. natural white 1, dew pearl, guanine enol, mearlmaid or natural pearl essence.
Marine oil—also labelled as piscum lecur (fish liver oil), gadi lecur (cod liver oil), salmon (salmon egg extract or salmon oil).
Retinol—unless labelled as carotene, aka vitamin A derived from plants.
Elastin—when derived from plants elastin is fine, but avoid hydrolyzed animal elastin.
Keratin—when derived from plants keratin is safe, but avoid animal hydrolyzed keratin.
Animal hairs and fur—look for brushes with synthetic bristles.
Animal-derived collagen—also known as hydrolyzed collagen or hydrolyzed animal protein.
Determined to switch up your kit after reading this? Look no further than our gallery of Vegan, cruelty-free, eco-friendly brow products to weave into your makeup bag, all from CDBeauty Cosmetics, which is 100% committed to the vegan lifestyle, with healthy cosmetics for everyone.
CDBeauty Cosmetics have six vegan, clean and non-toxic brow products, and plan on coming out with a full line of organic-friendly pro makeup