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Citation

Purves R & Critchlow N (2024) Using 360-degree cameras to explore the frequency and nature of visual alcohol-related cues in outdoor public spaces in three cities in Scotland.. Alcohol Focus Scotland. https://www.alcohol-focus-scotland.org.uk/resources/Purves-and-Critchlow-2024-Alcohol-related-visual-cues-in-outdoor-spaces.pdf

Abstract
First paragraph: Outdoor alcohol marketing covers myriad promotional activities in public spaces, including billboards and posters, branded signage on licensed premises, advertisements on public transport, advertisements in shop windows, and branded outdoor seating areas attached to on-trade licensed premises. Historically, the alcohol industry has placed considerable resources into outdoor marketing space (Scott et al., 2008; White et al., 2015). Outdoor advertising is usually placed in highly visible locations, increasing the chances it may lead to exposure among vulnerable groups, such as children and young people (Kelly et al., 2008). This exposure is important because research has repeatedly reported a link between exposure to alcohol marketing and consumption (e.g., Jernigan et al., 2017; Murray et al., 2022; Sargeant & Babor, 2020), including for outdoor marketing (Pasch et al., 2007; Kwate & Meyer, 2009) and among adolescents in Scotland (Gordon et al., 2010).